This is a very thought-provoking article! The idea of disbanding analytics teams and embedding analysts within different departments makes sense for closer collaboration, but it also raises concerns about maintaining a unified data strategy. A centralized team ensures consistency in methodologies and insights.

That said, as businesses evolve, hybrid models might work best—where analysts are embedded but still connected to a core analytics group for shared knowledge and best practices. The future of analytics is definitely shifting, and companies must adapt accordingly.

Has anyone seen success with fully decentralizing their analytics teams? Also, how does this impact data-driven decision-making for a website with high user interactions?